header photo

Alexander James Raymond


There are four steps to a successful transformation of an organization.


A successful Organizational Transformation depends on the number of activities completed, not the number of people involved in the process. The odds of a successful change are eight times higher if it is implemented correctly. Successful transitions frequently involve the application of the four steps listed below. Here are the actions you need to take to implement the change:

A group of people must know what they're doing when integrating organizational reforms into business as usual processes. As the organization's team, BAU members are often the first to recognize when existing procedures aren't doing their jobs properly or effectively. Therefore, a project-like approach is needed to integrate organizational reforms into business.

Transformative endeavors frequently fall short of their potential because of various factors. Only 67% of the complete value of their improvements is realized by organizations that have undergone transitions, compared to only 37% by those that have not. When it comes to speeding the pace of change, these businesses could have done better if they had simply been more aggressive.

Managers and team members often begin the change management process by proposing improvements that can help them reach their intended outcomes. To attain the desired outcomes, changes must be undertaken, and senior management may even construct a complete business case. Because of the present business climate or regulatory changes, the BAU role of a firm might understand that it needs to adapt.

Digital transformation demands a long-term strategy for employee support and systematic adoption of new technologies. The communications team's involvement is particularly important during this time. When an organization undergoes a shift, it is vital to inform people about new rules and strategies. Internal communicators have a more difficult job because they must ensure that the company's messaging is consistent throughout, especially when working with remote teams. In addition, organizational transformation may necessitate the participation of multiple departments, which can be problematic if the team is spread out over a remote location.

To build a successful communication plan, you need to know who will be affected by the change. They must be well-informed and aware of their responsibilities. Employees need to know that their input is being taken into account and shared with all stakeholders and that their leaders are listening. You must also be prepared to respond to employee feedback within 48 hours, so be ready to respond to queries and provide answers. Talking points can be developed once you've done your study and have gathered information from personnel.

Organizational transformation necessitates open lines of communication with all levels of staff, no matter how large or little your business may be. In a recent poll, seven out of ten employees admitted feeling "burned out" at work at least once a week, and half claimed that the coronavirus crisis had affected their lives. Another third of workers said they had to learn new skills as a result of the response from their business. Therefore, communication with employees must be understood and incorporated into their regular routines.

Transformations inside an organization can be a multi-faceted and time-consuming process. Instead of attempting to create a "master plan" and "planning phase," leaders should accept that the effort must evolve. For example, production rises by 20 to 25 percent when the management team is well-connected. To properly manage transformation projects, here are a few tips:

To implement values-based transformation, leaders must follow the organization's values. Organizational leaders may have difficulty implementing performance-oriented change if the organization isn't committed. Ensure everyone in the company is on the same page about the organization's core values. Leaders may assure the efficiency of their processes and the empowerment of their employees in this way. Organizations can only change if they've implemented a successful strategy and a financially sound framework.

For the process to be successful, executives must be involved. Priorities and benefits of organizational change must be quantified by senior management. Line managers and middle managers must have adequate information to be able to measure the effectiveness of the transformation process. On the contrary, this could leave them feeling underappreciated and unsupported. If the leadership team is properly supported, these employees will feel like they are part of the change process. And most importantly, they will be able to effectively execute the strategy if they are involved in the process.

Go Back